studio.motevo.co — powered by Motevo Co
TravioNow — Content Intelligence Engine

Stop guessing.
Start publishing.

TravioNow's weekly content system turns real-time travel industry signals into approved, brief-backed ideas — ready for any writer to execute with confidence and genuine voice.

8 Automated steps
52 Cycles per year
~5 Ideas per week

TravioNow operates at the intersection of AI-native travel intelligence, enterprise loyalty, and real-time behavioral data. The content engine keeps their brand voice consistent, their ideas fresh, and their team focused on writing — not searching for what to write about.

Workflow — 8 steps
01
Research
Weekly research trigger
Every Tuesday morning — automated via Zapier or n8n
Claude API is called with a structured prompt scoped to six travel and AI industry topic areas. Results are evaluated for positioning relevance before being written to the sheet.
AI in travel & hospitality Loyalty program trends Traveler behavior data Dynamic pricing shifts Travel tech stack evolution Regulatory & privacy moves
02
Research
Research tab populated
Tuesday morning — Google Sheet updated automatically
Each trend is written to the Research tab with a formula-generated unique ID. The sheet is connected via Google Sheets API with a service account — no manual intervention needed.
Research IDTrend TitleSource Link Problem / ChallengeWhy It MattersPillarApproval Status
03
Review
Dashboard notification sent
Tuesday afternoon — Slack or email
The founding team receives a notification with a direct link to the hosted dashboard. The dashboard pulls live from the Google Sheet and displays all new research entries with approval controls.
04
Review
Trend review and approval
Tuesday afternoon through Wednesday EOD
The team reviews each trend on the dashboard and marks their selection. Anything not actioned by Wednesday EOD is automatically tabled until the following week's cycle.
Include Table Remove
05
Ideation
Content ideation runs
Thursday morning EST — automated trigger
A second scheduled automation fires Thursday morning. It reads all Include-tagged trends, cross-checks the Asset Library and Ideation tab for duplicate angles, then generates five ideas mapped to TravioNow's content pillars.
06
Ideation
Idea review on dashboard
Thursday through Friday
Generated ideas appear in a second section of the dashboard. Each card shows pillar, differentiator, format, assigned voice, and a brief angle description. Team marks each idea for action.
Approved to Proceed Table Not Relevant
07
Brief
Writer brief generated and filed
On approval — Google Doc created automatically
Each approved idea triggers a Google Doc brief stored in a dedicated Drive folder. Any writer on the team gets intent, outline, differentiator, CTA, and thought starters — without starting from scratch.
Intent summaryPillar + differentiator Format guidanceCTA OutlineThought starters
08
Production
Task created, content produced
Manual — from Google Sheet approved ideas
Approved ideas are converted to project management tasks referencing the brief in Drive. The writer produces content in their own voice. The Asset Library is updated once the piece is live.
Step details

Click any step to see its full specification — inputs, outputs, timing, and technical notes.

01 — Weekly research trigger
02 — Research tab populated
03 — Dashboard notification
04 — Trend review and approval
05 — Content ideation runs
06 — Idea review on dashboard
07 — Writer brief generated
08 — Task created, content produced
Step 01 — Research
Weekly research trigger
A scheduled automation in Zapier or n8n fires every Tuesday morning EST. It calls the Claude API with a prompt scoped to six topic areas tied to TravioNow's market position in AI-native travel intelligence.
  • AI in travel and hospitality — enterprise adoption stories
  • Loyalty program design and personalization trends
  • Traveler behavioral data and prediction models
  • Dynamic pricing and yield management shifts
  • Travel tech stack evolution and vendor consolidation
  • Regulatory, privacy, and data governance moves affecting travel
Tool chain: Zapier/n8n → Claude API → Google Sheets API write
Step 02 — Research
Research tab populated
Each trend is written to the Research tab with a formula-generated ID. The Google Sheet is connected via the Sheets API using a service account and JSON key — no manual access needed in automated steps.
  • Research ID — formula: R-001, R-002...
  • Trend Title — short descriptive name
  • Source Link — original article or data source
  • Problem / Challenge — pain point surfaced
  • Why It Matters to TravioNow — positioning link
  • Pillar Connection — maps to one of TravioNow's content pillars
  • Approval Status — blank until reviewed
Hosting: Google Sheets API + service account. No separate hosting required for the data layer.
Step 03 — Review
Dashboard notification sent
Once the Research tab is populated, an automated notification goes to the founding team via Slack or email with a direct link to the hosted dashboard.
The dashboard is built and hosted by Motevo Co on Vercel. It reads live from the Google Sheet and displays all new research entries with inline approval controls.
Notification fires same Tuesday morning as sheet population. Channel TBD per client preference.
Step 04 — Review
Trend review and approval
The team has Tuesday afternoon through Wednesday EOD — roughly 36 hours — to review and mark each trend on the dashboard.
  • Include — greenlit for Thursday ideation run
  • Table — hold for a future week
  • Remove — not relevant, dropped
Anything not actioned by the deadline is automatically held. Late approvals wait for the following Thursday cycle.
Step 05 — Ideation
Content ideation runs
A second scheduled automation fires Thursday morning EST. It reads Include-tagged trends and runs ideation against three inputs simultaneously.
  • Approved trend and its problem context
  • Relevant content pillar and TravioNow differentiator
  • Existing Asset Library and Ideation tab titles — duplicate check
Same topic, fresh angle — acceptable. Same framing or headline — flagged and skipped. Five ideas per batch, written to the Ideation tab.
n8n/Zapier → Claude API (with Asset Library context injected) → Sheets write to Ideation tab
Step 06 — Ideation
Idea review on dashboard
Ideas appear in a second dashboard section, separate from research. Each card shows everything needed to make a quick approval call.
  • Idea ID and source Research ID
  • Working headline
  • Pillar and differentiator
  • Post or article type
  • Asset it points to
  • Assigned voice
  • 2-3 sentence angle description
Step 07 — Brief
Writer brief generated and filed
When an idea hits Approved to Proceed, the automation generates a Google Doc brief and saves it to a dedicated Drive folder. One Doc per approved idea. Linked from the Ideation tab row.
  • Intent summary — what it's doing and who it's for
  • Pillar and differentiator
  • Format and length guidance
  • Recommended CTA
  • High-level outline with section flow
  • Two or three thought starters
Filed to: /TravioNow / Content Briefs / Week of [date] / [Idea ID] — [Title].gdoc
Step 08 — Production
Task created, content produced
The Google Sheet is the source of truth for all approved ideas. A team member creates a project management task per idea, referencing the Drive brief. The writer picks it up and produces in their own voice.
Once published, the Asset Library is updated with the live URL — keeping the duplicate-check logic current for future ideation runs.
Automated task creation is a future phase. Manual creation is the v1 approach.
Weekly cadence
Tuesday
Research fires
Sheet populated
Notification sent
Wednesday
Trend review
EOD deadline
Thursday
Ideation runs
Ideas available
Friday
Idea review
Briefs generated
Following week
Tasks created
Content produced
Technical stack
Zapier / n8n
Scheduled Tuesday and Thursday automation triggers
Claude API
Research, ideation, and brief generation via structured prompts
Google Sheets API
Central data layer — service account handles all read/write
Google Drive API
Auto-creates brief Docs in a dedicated folder per approval
Vercel (dashboard)
Hosts the approval dashboard, built and maintained by Motevo Co
Asana / Linear
Production task management — manual creation from approved ideas
Google Sheet structure
📋 Research
💡 Ideation
📁 Asset Library
IDTrend TitleProblemPillarStatus
R-001Airlines deploying AI to predict loyalty churn before it happensLoyalty programs reacting to defection rather than preventing itPillar 1: Real-time intelligenceInclude
R-002Travelers expect hyper-personalized offers — hotels still sending batch emailsMass messaging erodes loyalty and conversion across all segmentsPillar 2: Behavioral data gapInclude
R-003GDPR enforcement expanding to travel data in EU marketsData-dependent personalization strategies face compliance riskPillar 3: Trust and complianceTable
IDRefIdea TitleTypeVoiceStatus
I-001R-001Your loyalty program is a retention tool. AI makes it a prediction engine.LinkedIn PostFounderApproved
I-002R-002Why enterprise hotels are sending emails no traveler asked forBlog ArticleFounderApproved
I-003R-001The churn signal airlines ignore until it's too lateLinkedIn PostFounderTable
IDAsset NameTypePillarStatus
A-001Blog: The Real-Time Loyalty Gap in Enterprise TravelBlog ArticlePillar 1To Write
A-002AI Travel Intelligence DemoInteractive ToolAll PillarsIn Development
A-003Free Data Audit — 500 traveler recordsLead Gen OfferPillar 2Live

This content engine was designed and built by Motevo Co — a brand strategy and marketing consultancy that helps growth-stage B2B companies build systems for consistent, intelligent content at scale. Every client gets a custom instance tailored to their pillars, differentiators, and team.

studio.motevo.co — Content Intelligence Engine

Work with Motevo Co